Pastelizou is a pastry shop located in Fortaleza, offering a relaxed and tasty proposal, focusing on crispy pastries and fresh juices. The brand aims to provide a welcoming, quick experience with that homemade food flavor.

In this project, we developed the complete branding, with a vibrant, youthful, and inviting visual identity, as well as strategies for social media that reinforce the brand's presence in the digital environment and create a connection with the local audience.

Every element, from the colors to the icons, was designed to convey lightness, joy, and the practicality of daily life.